Rules for suggested usage and adaptation
This document describes the guidelines for the creation of the current campaign of marketing materials for openSUSE. Using this information should enable the community to create correctly branded materials for their needs.

A designer knows he has achieved perfection not when there is nothing to add but when there is nothing left to take away.

Antoine de Saint-Exupery

We think the openSUSE personality can be represented by colours. Using the same colours for all our materials is a way to express the mission and be recognized.

The brand color palette consists of primary and additional colors, each of which can be reproduced as 4 tints. For anything other than printed materials use the RGB or HEX colors.
When printing it is prefered to use the Pantone colors (coated or uncoated as suits the paper/medium and print process). CMYK colors can be used when is not posible to use PANTONE colors. Grayscale values, presented as % of black, are used for non-color applications.

They’ll sell you thousands of greens. Veronese green and emerald green and cadmium green and any sort of green you like; but that particular green, never.

Pablo Picasso

Click on the examples to the right to download the specific font variants used.

The Source Sans Pro Semi Bold and Open Sans Condensed font variants are used for titles and tag-lines, respectively

Open Sans Regular, Source Sans Pro Regular and Light are used for all other purposes

Type is a beautiful group of letters, not a group of beautiful letters

Matthew Carter

Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.

Charles Eames

Cartoonish chameleon showing the fun and interesting side of the openSUSE community. Mixing colors adds valuze through diversity.

Stylized light-bulb indicating the pursuit of new ideas. Together with the word "connect" it is an invitation for people with good ideas to realize them by participating in the openSUSE community

Text shaped as the facets of a cube show the primary values of openSUSE. Each rely on another and represent an inseperable whole.

Simplified rendition of the openSUSE motto "Get it! Discover it! Create it!". Continues the brand experience while offering a way forward.